unique pieces for unique people<\/a>. No two designs can be similar and if a design is ordered multiple times in the same colour, each one has to be different from the next. So before passing a design to production I ask myself two questions. One, \u201cDoes this rebel against the status quo?\u201d and two, \u201cIs this something I would wear and be proud of?\u201d Once the answers are a resounding \u201cYes!\u201d I move on to a new piece.<\/p>\nWho have you dressed since you became a big name in fashion?<\/b><\/p>\n
A big name in fashion? You are too kind. Right now I am working with a hand-picked group of celebrities here in the States, in Europe, and in Africa. I will not be listing names because I\u2019d rather have my clothes speak for themselves. Keep your eyes peeled because if the people in question like DEWAN, they\u2019ll wear it and we\u2019ll go from there.<\/p>\n
Who is your target audience?<\/b><\/p>\n
I\u2019d have to say my target audience is anyone who is unique and brave enough to stand out. Anyone who wants to wear something no one else on the planet has. There is no age bracket, class, or demographic that can define that.<\/p>\n
Are you a social network user? Twitter, YouTube, MySpace, etc<\/b><\/p>\n
Yes, I am but not very good at it because I rarely have the time. Follow DEWAN on Facebook \u2013 DEWAN Apparel and on Twitter \u2013 @dewanapparel<\/p>\n
Who is your role model?<\/b><\/p>\n
Both my parents. They work very hard to see me and my brothers through school and have been extremely loving as they support my dream. Not a lot of people have that kind of patience and insight to encourage something without any proof of it flourishing. They are the reasons for my success thus far.<\/p>\n
Have you taken part in fashion shows in the past?<\/b><\/p>\n
Yes a few social media and community based fashion shows.<\/p>\n
What kind of challenges are you facing in the fashion world?<\/b><\/p>\n
I think my biggest challenge has been with the status quo in fashion. DEWAN Apparel is about highlighting personalized styles so the hard part is creating unique looks every time but that\u2019s my favourite part.<\/p>\n
How does wearing African-inspired fashion marry with the pressure to wear more well-known designer brands to red carpet events?<\/b><\/p>\n
Well, that\u2019s what I\u2019m striving for. DEWAN is the new brand that will marry the two perfectly.<\/p>\n
You spend too much time in the USA, do you feel less Nigerian?<\/b><\/p>\n
Not even. It doesn\u2019t matter what part of the world I\u2019m in I still hear my \u201cNigerian heartbeat\u201d which is my love for a beautiful nation filled with beautiful people. Unfortunately, I haven\u2019t had the chance to visit since moving to the States.<\/p>\n
What do you miss most about Nigeria?<\/b><\/p>\n
The people, the food, and the culture.<\/p>\n
www.dewanapparel.com<\/i><\/a><\/p>\n